The company's reputation is a prerequisite for success and growth. Good business reputation helps to attract new loyal customers and employees, increase sales and profits, attract long-term low-cost financing, withstand crises and cope with the competition.
A reputation takes years to build and only a day to destroy. Therefore, solid companies are paying more and more attention to reputation management.
For us, building a reputation and managing it is a continuous, integrated work consisting of well-designed actions and communications, rather than cleaning up Google’s SERP.
- Reputation audit of a company (brand)
- Developing and implementing a reputation management strategy
- Mapping reputational risks, developing a system of risk prevention and minimization of consequences
- Establishing a system of communications with the key stakeholders